What Competitive Advanages Does Westjet Have Over Other Major Airlines?

Westjet has been a competitive airline all through its existence. Upon launch Westjet Airlines had one of those rare business plans that could change the way one looks at an industry. Today when we look back it may sound obvious but back then it must have taken them a great deal of brain storming to find out their precise target audience and the focused modus operandi. Operating cheap flights is not a very easy job to go about and Westjet has managed to steer through it rather profitably.

Westjet Airlines is one of those rare airline companies that offer surprisingly cheap ticket prices and at the same time offer live satellite TV, free beverages and several in flight services at small additional charges. The most notable competitive advantage of Westjet Airlines has been its Care-antee policy and it somehow propels the airline to be the best airline in Canada. No cancellation charges if reservations are cancelled within 24 hours from the time of booking, free seat bookings and a basket of additional perks are definitely new to Canadians. As a matter of fact, most airlines in the world do not boast of such services.


So now that you have a little bit more of an understanding in regards to what competitive advantages Westjet has over other airlines, what are some of the advantages that you personally like and stand out to you the most?

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